At the company’s annual customer event, it is intended that customers have fun and also give them the knowledge of the software news. In 2014 I launched the idea of bringing the amphibious bus (circulates on earth eno ocean) and take a ride with customers. This idea was possible to achieve and the unusual travel and adventure, it was a good ingredient for the construction of the concept for all graphic materials, to dissemination and support, like this Roll Up.